Get the same results using half as much.

You will notice some changes in your laundry aisle. You'll find your favourite laundry liquid or powder in a smaller carton or bottle. That’s because it is now 2x concentrate.

You only need half the amount to get the same washing results. Just use the new half size measuring scoop or cap.

And because it is half the size and weight, your favourite detergent is now easier to carry home and store. What a great idea!

Easier to carry and store. Less waste. Less packaging.
Better for the environment.
Less waste icon

Smaller bottles and cartons mean there's less packaging – plus fewer trucks needed to transport 2x concentrate detergents.

2X concentrate
Coles